capabilities engaging the community
Involves skillfully communicating and negotiating with others (directly or indirectly) in order to build support and develop ownership and shared acceptance for ideas, actions and decisions. It includes preparing thoroughly, understanding the audience and adjusting communication style and approach to appropriately engage with others and their perspectives. It may include working over an extended period of time to build long-term support for strategically important decisions and initiatives.
Uses logic and reason
Uses reasoning and facts to construct a logical argument to win support of others. May use concrete facts and logically reasoned arguments in a discussion or presentation as the primary means to gain support.
Researches and prepares
Prepares thoroughly for presentations, meetings and discussions. Undertakes research and develops several diﬀerent arguments to support one’s viewpoint. Develops ownership by explaining the beneﬁts of an idea or initiative that would speciﬁcally appeal to the interests of the audience.
Shapes communication style
Adapts personal communication style to genuinely engage a diverse range of stakeholders and people from diﬀerent places and cultures. Gains agreement to initiatives through understanding the position of others and preparing for their reactions. Tailors language and approach taking into account the values, vested interests and motivations of the audience.
Uses planned strategies for building support
Develops ownership and wins support for signiﬁcant, strategic initiatives from key stakeholders through planned long-term strategies, while also adjusting to individual situations.